For the Paris fashion house, their Fall 2013 campaign was all about California grunge. French fashion designer, Hedi Slimane, was given the position of creative director for Saint Laurent in 2012. Prior to this, he was creative director for Dior Homme, menswear line for Dior. This is his second collection as creative director.
This collection is seen in their campaign video with models Cara Delevingne and musician Cole Smith who is in the band DIIV. 20 year old Cara is one of the top models right now and is seen on every runway and all over magazines. The grunge trend is something that many designers are also reinventing and this collection is a little different for the Paris fashion house. Hedi Slimane is trying to reinvent this fashion house and in 2012 they changed the name from Yves Saint Laurent to Saint Laurent.
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